Science > Luck of the Irish

  • March 17, 2017
  • By Merranti

When you first think of St. Patrick’s Day, you think of several things;

Green – Ireland – Guinness!

 

But this was never the case

  • Saint Patrick’s colour was blue

Only when the Shamrock became Ireland’s national colour did Ireland choose to be green and to represent Paddy’s day with Green!

  • Kiss me I’m Irish!

Wrong! Saint Patrick was born in Britain, however, there is still debate to whether he was born in Scotland or Wales

  • Guinness!

In fact, Guinness is Irish and is why it is so popular during Paddy’s day by selling 13 million pints on the black stuff in 150 countries around the world and has been drunk every march 17th since 1759

(However, it is a dark red and not black!)

These misconceptions of Ireland and Paddy’s day could be down to age-old stories and luck, but more than likely changed and promoted by people to make it such a popular holiday, even for people with no Irish heritage. Green is plastered everywhere and anywhere with people representing green for the day and people also turn the Chicago River green.

Visual marketing can boost sales and brand awareness enormously, Coca-Cola changed Father Christmas from wearing a green coat, too a red coat to represent their company colours and now everyone all over the world associates him with red rather than green.

Visuals for companies are extremely important to grow your brand and sales.

Top 10 tips for Visual Marketing going forward:

  1. 10% of people remember information when they hear it, compared to 65% of people remembering it if the information was paired with an image.
  2. By the end of 2017, video content will represent 74% of Internet Traffic
  3. Using the word “video” in an email subject line boosts open rates by 19% and click-through rates of 65%
  4. Internet readers pay close attention to information-carrying images
  5. Infographics are “liked” and shared on social media 3x more than any other type of content
  6. Tweets with images receive 150% more retweets than without
  7. Facebook posts with images see 2.3% more engagement than those without
  8. 85% of Facebook videos are watched without sound
  9. YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network
  10. Half of YouTube subscribers between 18 and 34 would drop what they were doing to watch a new video from their favourite channel.

 

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